This Video, podcast and article will be posted on my blog. I hope to gain the attention of the wider community, especially petrol companies that are not on board with the latest technology- Fuelsuite yet. Sharing this on Facebook, Twitter and Youtube will gain the attention of my target audience.
As our digital world is evolving Facebook, Twitter and Youtube are also a very easy, cost effective way of trying to ‘get the word around’. I also hope that this can spark debate in the public sphere.
The latest technology in providing the most efficient data for petrol stations has arrived. Environmental Monitoring Solutions (EMS) is a company based in Melbourne’s south east and they are trying to minimise the impact of petrol leaks from petrol stations is creating on the environment by containing soil underneath.
EMS have created FuelSite IQ which is cloud technology that works with sensors around the petrol stations, that allows petrol stations to monitor inventories, delivers, and prices not to mention it can detect possible bad environment impact it has, such as underground petrol tank leaks, not to mention it is also a safer way for employees to monitor.
With over 1000 petrol stations implementing these monitors around Australia, Russell Dupuy, managing director states “we plan to grow the business and are now looking to expand internationally, our first stop is New Zealand”
Companies such as Shell, BP, PUMA energy and 7 eleven are all major companies that operate petrol stations across Australia. For many years, the greatest challenge is operations and most of all, minimising the impact of petrol tank leaks.
Managing director of EMS Russel Dupuy states that “petrol stations incur annual costs of up to $15 million just from petrol tank leaks alone” ,
“With FuelSuite, petrol stations can minimise the amount of petrol leaks, with this new iCloud technology, petrol stations can detect petrol leaks within 24 hours, previously with other scanners and systems, it could take them up to 6 weeks to detect a petrol leak”.
This device became very important after petrol leaks can lead to contamination, to the extent of contaminating the soil underneath and causing explosions. Russell Dupuy gave us insight on a case in America, where petrol had leaked and contaminated the soil underneath and has also gone through water systems, leaving the whole area contaminated.
It came to Russell’s attention that something needed to be done, and if this was happening in America, then it would be happening all over the world too.
In a recent article written by the Sydney Morning Herald, they investigated an area in NSW that has been bleeding with chemicals for over 20 years. It has travelled hundreds of meters under sporting fields, cemeteries, homes and now into the river
To minimise this from Happening, Russell hopes to further continue improving Fuelsuite.
My Blog posts will be promoted through my social Media platforms, that being, Facebook, Twitter and Instagram. Publishing my blogs on Twitter and Facebook will allow people to share my blog posts as soon as they have been published. Majority of people now-a-days read news through social media platforms such as Twitter and Facebook, where majority of traffic will be coming through which is how I will push my blog posts.
As journalism is evolving and the use of technology for journalists is continuing to rise, long gone are the type writing days, hello smartphones. The importance of having a smartphone as a journalist is right on the top of the priority list. Smartphones allow journalists to keep there audiences up to date all the time with the latest news.
In an article written by Clothilde Goujard (2016), discusses the new craze of mobile journalism, or mojo, and the importance of it. Mobile Journalism allows journalists and people to become more digitally literate and in touch with the latest news, Goujard (2016) states:
“One Mobile phone. That’s all you need to be a mobile journalist, or a mojo as practitioners themselves” (Goujard, 2016)
Mobiles allow journalists to record videos, take photos and record there reports as well as write articles. Journalists do most of there reporting on there phone and one journalist, Neal Augenstein, a radio journalist for WTOP states:
“Since 2010, I’ve been doing all of my field reporting just with my iPhone and iPad” (Goujard, 2016)
There are a lot of benefits to mobile journalism and a lot of journalists are taking this pathway. Stories can be sent instantly from the scene – for example a mobile journalist might be at the scene of an accident, or reporting on war , which updates people on news all the time.
Another benefit is that with mojo, journalists can frequently find new ways to tell there stories whether it being on Facebook, Twitter and snapchat, podcasts or even virtual reality, this is a way journalists can powerfully reach there audience in a way thats engaging.
Have a listen to this video on Mobile Journalism:
References:
Journalists in todays society are pushing boundaries in order to engage with audiences by posting on new technologies and social media platforms. As the convergence of Journalism is only continuing to evolve, media outlets as well as other platforms such as Snapchat, Facebook and Twitter, this allows for journalists to engage with new audiences, that being a younger audiences, who would not necessarily use traditional media sources. According to the NEIMAN – SDF Committee (2016) the challenge now-a-days for journalists is to create strong and enjoyable stories to read that are continuously engaging. It is now very important for journalists to know and understand the fundamentals of what makes a good story (Neiman- SDF Committee, 2016).
The essential nature of news stories has not changed, it is important for journalists to follow news values such as Proximity, Timelines and impact which shows the values of a good strong story, however in todays society, it is much more than that. One word- technology. Technology has enabled journalists to produce there stories in new and interesting ways. The use of Virtual reality, podcasts, social media and digital video has now taken over journalism.
In the article ‘Doing good journalism in Unexpected Ways’ written by the NEIMAN-SDF (2016) planning committee, they discuss they way virtual reality is a form of technology that is continuing to emerge and evolve. They state that Virtual reality is:
‘Emotionally powerful and engaging, immersing viewers in the events that seem to be unfolding around them in real time’ (NEIMAN-SDF, 2016).
News media companies have now started to explore the use of VR and 360 views for storytelling, which provides journalists and interesting and intriguing way of news story telling.
Watch this TED talk on the use of VR:
Podcasting is another way that journalists are continuing to write. There has been an explosion on podcasting in journalism in todays society, especially on issues on war and politics. Podcasts are a good way for a journalist to deliver there stories as you can revisit it as many times as you want and listen to it which will give a different effect.
Social media also plays a big part in journalism today and majority of journalists audiences do read articles on social media.
References:
In this converged digital media world, Journalism is changing from traditional media to social media to adapt to the demands of current society. In order to engage with there audiences, journalists are using new technologies such as smart phones and tablets diminishing the use of traditional media sources such as newspapers. Journalists are also struggling to uphold the ethics and ideals of journalism.
In order to keep there audiences engaged, journalists are using social media platforms such as Twitter, Facebook, Instagram and SnapChat. This allows journalists to engage with a younger audience, that normally wouldn’t engage with traditional media sources.
Although Journalism is evolving as innovative technology is continuing to rise, technology has enabled to journalists to share stories in new and interesting ways. Journalism, however, now faces the constant challenge of ethics and ideals of journalism like never before due to the fact that they have to write stories, for more than just a newspaper.
In David E. Boyenik’s and Sandra L. Borden’s book, ‘Making Hard Choices in Journalism Ethics’ he believes that ‘ there’s nothing more to journalism ethics than doing journalism well’ (Boyenik & Borden 2010, p.3). Journalists in this Digital Era are attracting the attention of a larger audience, where they need to adapt to their Audiences and write articles according to this, in a truthful way, as they are reporting on news to the whole entire world.
The online web is a place where anyone is able to voice there opinion and the ability of journalists to uphold ethics and ideals is one of the biggest challenges they face today. Boyenik, argues that being ethical is becoming harder for journalists in current society today as they ‘ are in a special position to cause harm because of the power they excersise through the reach of modern media’ (Boyenik & Borden 2010, p.4).
Many Journalists often join unions such as The MEAA ( The Media, Entertainment and Arts Alliance) where members that are engaged in journalism commit themselves to Honesty, Fairness, Independence and the Respect for the rights of others.
Thanks for joining me!
Good company in a journey makes the way seem shorter. — Izaak Walton
Multi Platform Journalism - Natalie Angelovski 